Posts Tagged ‘specialty retail’

Great Merchandising at Outdoor Retailer

Via Kelsie Morrow, Merchandising Manager at Horny Toad Clothing If you missed the Outdoor Retail Show this year (or didn’t take any pictures of clever ideas while you were busy buying), here are some highlights from our booth and others. At Horny Toad this Winter we pushed the envelope with a bigger booth, dedicating a […]

Merchandising the Perfect Gift

Don’t you love giving and getting accessories?  Usually they’re the things I won’t buy for myself, but love when I get  from someone else. Accessories are the popular gifts that need merchandising attention during this season. When I was the buyer for Lizard Lounge I appreciated the fact that accessories could be reordered with a […]

Before & After – Freeport Edition

Our Horny Toad store in Freeport, Maine recently remodeled its stairwell. A few years back we created a bucket list of all that we hoped to do to update in the store and this one feels like a great milestone. Originally the stairwell had white railing with white wire mesh. This was impractical because the white […]

Shopping Crunch Time

by Kelsie Morrow, Merchandising Manager for Horny Toad Activewear This year we have a week shorter selling season between Black Friday and Christmas Day than last year.  This means consumers have less time to plan for their holiday needs and may resort to online shopping when in a pinch. Planning for the holiday season now could have […]

Labor Day Display of Love

Photos and story by Alisa Doris of The Outdoor Source Finding a balance between a display that suits our gearheads and a display that suits our lifestyle shoppers is our biggest challenge at The Outdoor Source.  For Labor Day, I incorporated mannequins dressed in new Fall styles along with a small table of camp cook […]

Show Them the Ropes

Inspired by a recent trip to the coast, merchandizing guru Kelsie Morrow pulled together the beachy colors she came across in these wharf ropes for a new summer display at the Lizard Lounge. She paid $20 for the turquoise rope and green net. And she asked around and found someone with surfboards she could borrow.  […]