Posts Tagged ‘GOA’

Merchandizing Trip

This August at the Lizard Lounge in Portland, Oregon, Horny Toad and Grassroots Outdoor Alliance hosted the three winners of their 2012 Merchandizing Intensive Contest.  Entrants were asked to write an essay describing why they would like to develop their expertise as visual merchandisers.  Though there were many strong submissions, the essays of Josh Legg from Rock/Creek, Sarah Merrell […]

Find the Youth.

We had a post a few months ago about Tooth in Time Traders, a specialty outdoor retailer who caters to the youth market. This article got us thinking about what information is available to outdoor retailers who want to focus on marketing to youth. After all, it’s summer and time for everyone to enjoy the […]

Simply Inspired Sunflowers

Sometimes we really want something simple, easy and visually inspired to support our merchandising stories but find ourselves out of cost-effective ideas. We think this sunflower is fresh-looking – and it’s super easy to make from recycled paper or old posters
. A Quick How-to: Cut your old paper/posters into A3 size. Roll each piece to […]

The Writing Is On The Wall

Visual merchandising is the art of presenting product in a retail setting with the purpose of increasing store traffic and sales. Communicating what is unique and different about the product and telling a story about it will increase your sales.  A super simple way to tell a story or give your consumer a specific message […]