Spruce It Up
Even the most dialed-in store in the world probably has a corner that could use a little extra love and attention. Often the improvements that need to be made are relatively easy and inexpensive. Recently, merchandising guru Kelsie Morrow took on a couple of these projects at the Lizard Lounge in Portland, and the impact was great.
The Dressing Rooms Before: “These have always been very dark and uncomfortable,” says Kelsie. “The sale shoes were in the way and all the mismatched colors on the wall were visually disturbing.”
The Dressing Rooms After: “We found a new home for the sale shoes and now they’re selling better, and we picked out sophisticated paint colors and added lighting,” says Kelsie. “Customers feel more comfortable, they look better under the lights, and from far away it appears much more inviting so people will come toward this area, rather than avoid it. Also note: the lights reflect in the window so I get double the amount!”
The Window Before: “If you’ve ever walked by our windows and seen the piles of projects on our back counter, you can attest to how uninspiring it is,” says Kelsie.
The Window After: “We still need the table space that holds the piles, but by putting interesting plants in front, I’ve created a visually compelling reason to walk in to the store, versus the daunting pile of work that we’re in the middle of,” she says.
So simple, so effective. What corner of your store could use a little extra love? Send us your “before” and “after” pics – we’d love to see them. Just write to: webadmin at horrnytoad dot com