Rules. Rules. Rules. Lets Not Forget the Basics.
The Rules of the Merchandising… Simple as they are they are often forgotten and overlooked. At the Outdoor Retailer show last week Kelsie Morrow, Lizard Lounge store manager and a Portland Art Institute professor of merchandising gave a FREE demo at the Horny Toad booth to show us all how it is done. Kelsie presented tips, offered advice and answered questions. It was good know-how for the newbie and especially good review for the experts. The best part… attendance came with a very cool folding board with Kelsie’s Rules of Merchandising. This way we can’t forget. Gotta love it!