Retail Spotlight: The Lizard Lounge
The Lizard Lounge is a retail lounge created by Horny Toad Activewear. They have music, local artists, cool clothes, accessories and a full-blown lounge, with free wireless, an iMac bar and fresh Stumptown coffee on hand at all times. The lounge has a unique take on the shopping experience by offering much more than just the latest in apparel and accessories. The intention was to create a laboratory for testing product, merchandising and marketing ideas. They call it a third place – not home, not work … but a place to hang out and enjoy.
So far so the lab experiment seems to be working. They pride themselves on switching things up and re-merchandising every week to keep it new and fresh looking. Tables and racks are purposely on wheels. From a consumer point of view, there is always a new discovery to be made. They buy a great mixture of both men’s and women’s clothing, denim, sunglasses, bags and shoes from hip labels such as and Woolrich, Redwing, Timberland, Ray-Ban, Mister Freedom, Pendleton and Horny Toad and Nau. They encourage people to lounge, listen to tunes, hang out, play ping pong and of course, shop. Speaking of which, the Lizard Lounge’s staff makes shopping both comfortable and fun for walk-in’s or private one-on-one’s, offering the latest scoops on fashion trends.
One of the biggest successes of the lounge seems to have been that they have integrated the store into their community by creating an on-going calendar of relevant events. All events have ties to local organizations and not-for-profits. Therefore, introducing the brand/store to different audiences and getting them engaged. Many of these events include special performances by musicians, artists and designers as well as promotional sales, happy hour specials (beers on the house!) and important activities within the community. They do a great job at promoting a lifestyle that is thoughtful, stylish and, of course, fun.