Manny Rules to Review at Outdoor Retailer
Visual merchandising is an art that employs imagination and creativity for the purpose of boosting sales in your store. It can involve lighting, product placement, signage, sales and promotional events, branding and mannequins. Here are some rules on making the most of mannequins in your visual merchandising. They are obvious but often overlooked points, so use this as a checklist to make sure you are getting the most out of your “silent sales people” (a.k.a. mannequins).
The purpose of mannequins?
- Mannequins can be used to highlight your store’s unique collections.
- Mannequins display the latest trends in fashion and influence customers to buy them.
- Mannequins attract customers into your store which increases revenue and profit.
Make the mannequins work for you.
If you missed the Winter Outdoor Retailer show here are some images from the “Rules of Making Mannequins Come to Life” clinic from retail guru Kelsie Morrow, Lizard Lounge store manager and a Portland Art Institute professor of merchandising.