In Honor of Mom
The projected total spending for this year’s Mother’s Day is expected to reach $14.6 billion!* (Holy cow!) The amount people are spending this year is on the rise, with an average purchase at $126.90, compared to last year’s $123.89. Mother’s Day is an occasion where specialty retailers can take the opportunity to promote something special. It’s common for customers to walk around retail stores trying to choose just the right thing. Make it easy for them to spend money in your store by offering many gift options for them to choose from!
Keep in mind that hitting a home run for mother’s day is great, but it’s no substitute for including moms in your merchandising plans the other 364 days a year.
Here’s some visual inspiration in honor of Moms everywhere.
* National Retail Federation’s (NRF) 2010 Mother’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch