Archive for the ‘Visual Merchandising’ Category

Store Inspiration: Rock/Creek Outfitters

I recently took a trip to see Rock/Creek Outfitters new shop at what is known as The Block in Chattanooga Tennessee. What is The Block? An amazing reuse of an old theater turned urban climbing gym with a massive climbing wall on the outside of the building. Definitely a perfect location for an outdoor store […]

Best Foot Forward

Resident merchandizing guru Kelsie Morrow teams up once again with rockstar retailer Pack Rat Outdoor Center to bring you their combined merchandizing wisdom. Pack Rat sent us these photos of their great summer shoe display. Kelsie’s opinions about what’s going well and where there are opportunities for refinement are below: What they’re doing right *Great visual […]

Merchandizing Trip

This August at the Lizard Lounge in Portland, Oregon, Horny Toad and Grassroots Outdoor Alliance hosted the three winners of their 2012 Merchandizing Intensive Contest.  Entrants were asked to write an essay describing why they would like to develop their expertise as visual merchandisers.  Though there were many strong submissions, the essays of Josh Legg from Rock/Creek, Sarah Merrell […]

Stay Frosty

The Alpine Shop in Burlington, VT is known for being one of the region’s great winter sports outfitters.  We spoke to Julie Duverne Claude, their French window stylist, about several of the displays she’s created in the past year.  This is what she said:   “When I did this window, I was working in hard goods […]

Making a Splash

We love these photos sent to us by Massey’s Professional Outfitters’ new location in Metairie.  Lately they’ve really started to get into women’s swimwear with an emphasis on specialty brands. We like how they keep their color stories together and mix in hard goods like paddle boards and beach cruisers for a boutique feel. Well […]

Pack Rat’s Window Displays + Kelsie’s Feedback

A few weeks ago we posted merchandising expert Kelsie Morrow’s presentation on window displays that she gave at the Winter 2013 Outdoor Retailer show.  We invited you to send photos of your own retail displays… and you did!  Here are one store’s displays, along with Kelsie’s comments about what was done well and where there […]