By Ponch Membreno, manager of the Horny Toad/Nau Outlet Store in Freeport, Maine I usually make these around the winter holidays, but they end up getting left up all year long. Their glow is really nice and warm – perfect for windows or any space you want to redefine. You can make them varying sizes [...]

The lounge space at Horny Toad & Nau Outlet Store in Freeport, Maine is a comfortable place for people to rest their feet. It has a TV and satellite subscription and an old Mac to give kids hours of online computer games (with firewalls to protect access to email and private sites).  They brought in [...]

Landsharks in Saugatuck, Michigan has got merchandizing dialed.  Check out these four great tips they’ve generously shared with us.                 1. At Landsharks all of our 4-ways racks are layered with at least three items. We merchandise our 4-ways based on color stories rather than by brand. This [...]

It can be challenging for retailers to grow their youth business. Shelley O’Neill, manager of Tooth of Time Traders at Philmont Scout Ranch and winner of the 2011 SNEWS “Retailer of the Year”* (ROTY) award for “Growth of Outdoor Sports” and 2012 SNEWS “Retailer of the Year for Youth Involvement” shares a few simple ideas [...]

It’s for good reason that Massey’s Outfitters in Louisiana has been in business for three generations. As a family-owned outdoor specialty retailer they have learned to reinvent their brand with the changing times. Today Massey’s is thriving with four independent brick and mortar stores and three on-line storefronts. This independently owned retailer has worked hard [...]

A new year inspires both reflection and planning. This type of contemplation typically arrives at one conclusion: change. Wild Iris Mountain Sports in the small community of Lander, WY believes that, literally, change adds up.  That’s why they created a “refuse a bag” program that annually gives back to their community. “We believe every little [...]