A few weeks ago we posted merchandising expert Kelsie Morrow’s presentation on window displays that she gave at the Winter 2013 Outdoor Retailer show.  We invited you to send photos of your own retail displays… and you did!  Here are one store’s displays, along with Kelsie’s comments about what was done well and where there [...]

The Lizard Lounge’s merchandising guru, Kelsie Morrow, held a clinic on window displays at the Winter 2013 Outdoor Retailer Market.  It was awesome, and lucky for the people who weren’t able to attend, she shared her presentation with us here for the benefit of all.  Enjoy the slideshow and feel free to send us photos [...]

We had a post a few months ago about Tooth in Time Traders, a specialty outdoor retailer who caters to the youth market. This article got us thinking about what information is available to outdoor retailers who want to focus on marketing to youth. After all, it’s summer and time for everyone to enjoy the [...]

If you have not already put together an annual calendar that includes events and visual themes to merchandise by, there’s no time like the present! Weekly and monthly brainstorming sessions on your next window or visual merchandising display can be exhausting. A visual merchandising calendar will save you money and time because you will know [...]

Visual merchandising can be a powerful tool for communicating a message about the products we’re selling and also about our values. This is a good example of a visual campaign Anthropologie created that draws attention to simple steps consumers can take to help the survival of honeybees and sustainable agriculture. The specialty retailer highlighted “Bee [...]

The projected total spending for this year’s Mother’s Day is expected to reach $14.6 billion!* (Holy cow!) The amount people are spending this year is on the rise, with an average purchase at $126.90, compared to last year’s $123.89. Mother’s Day is an occasion where specialty retailers can take the opportunity to promote something special. [...]