Best Foot Forward
Pack Rat sent us these photos of their great summer shoe display. Kelsie’s opinions about what’s going well and where there are opportunities for refinement are below:
What they’re doing right
*Great visual of shoes “climbing” the display with the wood and flowers.
*Colorful and eye catching
*Its pyramid shape reminds me of the end-of-aisle display at a grocery store, which is very appealing to customers. The tried-and-true theory behind this shape is that it makes an island of product, intended to attract shoppers — and it works!
Suggestion for refinement/improvement/opportunity:
*This would make an even better window display than floor display. Reason being, it looks a bit like if you touch something the shoes/branches might fall off in a domino effect, which could deter some people from handling the merchandise.
*Merchandizing socks with the shoe display will help them (the socks) sell faster.
Got a display or window you’d like Kelsie’s feedback on? Send a photo of it to webadmin at hornytoad dot com.