Visual merchandising can be a powerful tool for communicating a message about the products we’re selling and also about our values. This is a good example of a visual campaign Anthropologie created that draws attention to simple steps consumers can take to help the survival of honeybees and sustainable agriculture.
The specialty retailer highlighted “Bee Tees” in two styles to generate awareness about the disappearance of honeybees and the organizations dedicated to saving them. The 100% organic cotton t-shirts were available at select locations for a limited amount of time. The retailer also raised awareness with window installations that reflected on the role bees play in our world. Iconography like hives and honeycombs were created with unexpected materials and a whole lot of creativity.
Stores also hosted events during the month of April covering such topics as sustainable agriculture, organic living, gardening and how to give new life to your favorite old t-shirt.
Enjoy the sweet inspiration!