About SRC

Specialty Retail Collective (SRC) is built on the concept of bringing together a collection of specialty retail owners, managers, buyers and merchandisers to share insights and experiences with the goal to inspire, support and educate each other to create the best possible retail experience. www.specialtyretailcollective.com


The Family of Brands is a collective group of like-minded companies, creating product for the evolving outdoor, active lifestyle. Our clothing companies Horny Toad and Nau, share a passion for innovative product design- blending style, comfort and sustainability. The Lizard Lounge is a next generation retail laboratory, providing a unique opportunity to experiment and evolve the retail shopping experience for the modern consumer.

Our company philosophy is rooted in doing well by doing good. We believe in giving back to our communities, in the triple bottom line of people, planet and profit, and in maintaining an open and transparent communication style with our partners and customers. www.hornytoad.com; www.nau.com.

Grassroots Outdoor Alliance (GOA) independent outdoor retailers as a strong voice to protect and promote the experience of specialty retail and outdoor enthusiasts across the United States. Members create a national network enabling access to best business practices for retailers, to the best equipment and apparel brands for the public, and to the backcountry for all. www.grassrootsoutdoors.com.

Founded in 1984, SNEWS® is an independent, insider news service for trade professionals in the outdoor, wintersports and fitness industries. Its network of resources are the acknowledged industry standards for late-breaking insider news and analysis, trend reporting, business education, community-building and retail training. SNEWS also publishes the Outdoor Retailer Daily and Outdoor Retailer Planning Guide under license from Outdoor Retailer. In addition, SNEWS operates the SNEWS Retail College, an affiliate retailer training program of the OIA Outdoor University. And, SNEWS operates SNEWS TV, the only regularly broadcast web TV program for the trade covering industry products and events. For more information, call the SNEWS 530-268-8295, or go to www.snewsnet.com.