Archive for December 2011

Winter White is Inspiring.

  Let’s face it: there’s nothing subtle about the holidays. In all arenas there seems to be a “more is more” attitude. This is especially true when it comes to decorations. But with some restraint, simple seasonal additions can transform and inspire a space without going overboard. These winter white themes can take you from […]

The Iconic Tree

There are plenty of ways to invoke holiday cheer. Trees offer a wide variety of options. Here are a few variations on the iconic tree as holiday symbol. With a little tweaking, some of these ideas can be transformed into merchandising ideas for other seasons of the year.

Holiday Cheer from East to West

Christmas has officially arrived in retail. Have you gotten into the holiday spirit yet? Have your elves decorated and merchandised your store? We wondered who was doing what and so asked friends from the east to west coasts to take pictures while they shopped over the Thanksgiving weekend.    

If you build it, they will NOT come. You have to get them there.

Video Example from the French Connection YouTique (You Tube Store) Retail stores are always looking for creative and new ways to reach their consumers. Utilizing social media platforms such as Facebook to augment marketing efforts is a great way to do this.  Here are five of the most current social media tools and ways to […]