Ten years ago we all heard doom and gloom projections about the demise of brick and mortar stores saying everyone will shop exclusively online and an in-person retail experience will become extinct. As time passed, technology developed and brick and mortar stores survived, we came to realize the two have a symbiotic relationship. Many social [...]

If you’re measuring the success of your Facebook page by how many “likes” you have, think again. Your success in the use of Facebook as a marketing and branding tool won’t be measured by the size of your community but by their engagement with your social media platforms. Some important rules: Know your fan base [...]

At the Lizard Lounge we are wired to be social, so when we developed our marketing strategy we knew that social media would play a key role in building and bringing our community together. Our goal in launching and growing the Lizard Lounge’s consumer base was to create a community of people who loved the [...]