There are three laws of human nature that, when taken into account, may help you create excellent traffic flow in your store: Law #1: Roughly 90 percent of customers will enter your store, turn right and walk through the store in a counterclockwise direction. Law #2: Wide aisles encourage customers to walk briskly past your [...]
What is a trunk show? Trunk shows can offer a great opportunity for retailers, wholesalers and consumers alike. Because they bring value to all players in this retail triangle, they’re a powerful tool when used as part of your sales strategy. But to utilize them effectively, you must first understand what they’re all about: [...]
Fresh ideas for reaching out to new and existing consumers can be hard to come by, but they’re necessary for keeping your retail environment exciting. They also give people a fun excuse to come to your store. Half Moon Outfitters in Charleston, South Carolina, was looking to reach out to their existing female customers [...]
