Archive for July 2011

FREE Outdoor Retailer Merchandise Seminar!

FREE!  Yup… it is true … some good things in life are free! Learn How To Merch Like Toad at the Outdoor Retailer Summer Market: 8 a.m. on Saturday, Aug. 6, at the Toad booth #30051E. The in-house merchandising guru from the Lizard Lounge will present tips, offer advice and answer questions, and her expertise […]

Consumerism… Need vs. Want

Need is only a small part of why shoppers buy things. Want, an emotion-based response, is also a large part of the equation. Because of this, it’s up to the buyers and merchandisers of your retail store(s) to understand both the need and want of your consumer. Finding balance between the two can enhance your […]

Customer loyalty Programs… should you have one?

Have you ever returned to a store (such as an apparel boutique or coffee shop) simply because they have a loyalty program that you participate in? Many people have a favorite coffee/tea joint that is both friendly and serves up caffeine just the way we like – and after ten cups gives away one for […]

An active and engaged kid doesn’t have time to get into trouble.

It’s for good reason that Midwest Mountaineering has been thriving for forty-one years. This independently owned retailer has worked hard to become a leading dealer of paddling, rock climbing, backpacking and camping gear. And while they understand that carrying the right brands and employing knowledgeable customer service superstars are a big part of running a […]