Archive for May 2011

BINGO!

An informed and engaged staff is the single best way to sell product. Employing a staff that wears the product and/or talks about products with customers is the first step in creating consumer excitement toward an item (and buying it). Here are some simple ideas in getting your staff up to snuff and excited about […]

Bag it.

Accessories help tell a story in merchandising and should not be left out of visual displays. They are also a great add-on sales item for the consumer. (Usually, with a nice margin.) When you are merchandising bags here are a few simple things to keep in mind: •    Make sure bags are stuffed. They ALWAYS […]

Designing for Good Merchandising

Garanimals might be a great way to teach kids how to mix and match clothes, but, as we get older (and hopefully wiser), our sense of style evolves.  So too does the way we select our clothes.  A solid wardrobe is built around well-fitting, beautiful basics punctuated by special signature pieces.  As another design season […]

Being One With The Community

Inspiring adventure is about story telling, also known as marketing. At Great Outdoor Provision Company, we take a grassroots approach. Our goal is to deliver the kind of story that inspires our community on a personal level. A key strategy for us to create an authentic grassroots message is to partner with local not-for-profits that […]