Archive for February 2011

A Clear Returns Policy + Smiling Staff = Good Customer Service

The rush of crowds buying, buying, buying has now turned into sales season and returns, returns, returns. Despite the unpleasantness this means for your staff (and cash register), your customers still expect to see a friendly smile on the retail floor. It can be tough. Returns hurt and exchanges can be challenging for in-store inventory […]

‘Rocking to the Rock’ with the local community

It’s for good reason that Half Moon Outfitters was named the 2011 winner of the  SNEWS®/Backpacker Retailer of the Year at this winter’s Outdoor Retailer show in Salt Lake City. The shop has worked hard to become a leading dealer of gear for kayaking, rock climbing, backpacking, surf and travel. And while Half Moon understands […]

‘Show & Tell’ Merchandising Sessions at Outdoor Retailer

If you missed the ‘Show & Tell’ Merchandising Sessions at the Outdoor Retailer show (or didn’t feel like taking notes) here are some key topics that we covered. These are good merchandising points to keep top of mind. The point is. Yes, merchandising and visual displays are fun, interesting and add depth to your store, […]