Outdoor Retail merchandising trends to take to your sales floor

Another great show in Salt Lake City this year for Outdoor Retail!  As I walked around I saw several merchandising trends pop up. Not only our booth, but several others had great ideas you can take to your sales floor to highlight product and create interesting displays.

SHADOW BOXES

Several booths were highlighting product using a shadow or display box.  Whatever the scale or material used, all of them served their purpose: highlighting specific product and making it special.

shadow 3

At Toad&Co. we were inspired by our sweater offerings and the beautiful colors and patterns our design team came up with.  By framing each piece it’s like you’re viewing a museum gallery wall.  This would make a traffic stopping window display or work well for a shoe display.

filson 2

filson 1

Filson also used a shadow box to highlight vintage heritage pieces.  Adding branding to the glass makes a great story telling piece for your employees.

photo 4 (12)

snow 6

giga power

Snow Peak took a modern approach with their shadow boxes.  By highlighting one item and repeating it they turned fuel canisters into an art installation.  The hidden lighting done inside the box was beautifully executed!

olukai

Olukai featured a capsule collection of footwear at the new Venture Out zone.  These wood crates are easy to source and stack in your store or hang on a wall.  Instant shadow box!

CORDS OF WOOD

wood stack

filson cord of wood

Our design director (the lovely Kate Larramendy) had several pictures of stacked cords of wood throughout her design inspiration.  This is a great solution for covering a tired wall, filling dark corners and stacking high to the sky in your window.

PEEK-A-BOO GLIMPSES

Two booths created environments that really intrigued me.  What did they do?  They played with angles of their structure to give the passer-by glimpses into another space.  These glimpses left you wanting more-like when you’re on vacation and you pass a doorway open to something you never would have guessed existed from the street outside.

filson wood

filson tent 2

filson tent

Filson again was showing some great merchandising trends.  By creating showrooms within a showroom they raised my awareness.  I needed to see what was inside the tent!

nau 3

nau 2

Nau’s booth is an extension of their aesthetic for design.  The A-Frame structure has been carefully crafted with visual views that revolve all the way around.  You want to keep looking because it’s so darn interesting.  For a small footprint they have used space extremely smartly.

LIGHTING

toad lighting

Carve light

I can’t stress enough how important lighting is to set a mood.  It’s vital to keeping people comfortable in your store.  We actually named our lighting structure above our booth ‘Fantasia’ because we love it so much.  This other example comes from Carve Designs and I love how soft and bubbly the light was.  It definitely put me in a good mood.

LAST BUT NOT LEAST

If you weren’t able to go to the show this year, then here are a couple more pictures from our Toad&Co. booth that will hopefully inspire you for next Winter.

life + style 2

life + style fireplace

This was our Life+Style display and we wanted it to feel like a cozy ‘Hygge’ Cabin.  What does ‘Hygge’ mean you ask?  Hygge (“heu-gah”). A Danish word to express the art of building sanctuary and community, of inviting closeness and paying attention to what makes us feel open hearted and alive.  Pretty good word.

Searching for props I looked high and low.  High being a random western vintage shop where I found my favorite piece-that rocking chair!  Finding one piece that really anchors your story will help when building your display.  This chair was built by a Vermont family from Norway in the 20′s.  It’s still as strong as the day it was built.  Searching low meant my favorite place on earth-Goodwill.  I found that side table, books and film camera at various Goodwill’s and spent $30.

If you saw great merchandising at the show please send pictures our way to kmor...@hornytoad.com

Hope these booths inspire you for planning next winter!

 

 

 

 

 

 

 

What’s in Season

Fall is my favorite time of year!  Not just because the trees are changing color or that I get to wear my favorite warm layers of clothing, but because of all the fruits and vegetables that are in season again!  Squash, pumpkin, pomegranates, and juicy apples!  Food can actually make a great window display and using some inspiration from Pinterest I got some smart ideas.

Using “apple picking” as my search word on Pinterest I found these images to help me think of what props to use….then I fell down a rabbit hole of ideas!

apple picking 1

www.gardenofsimple.tumblr.com

apple picking 2

http://www.midwestliving.com/food/entertaining/pack-the-perfect-fall-picnic/

apple picking 3

http://kayellen.typepad.com/kayellen/2012/10/autumn-goodness.html

apple picking 4

http://www.redbubble.com/people/coffeebean/works/512532-no-work-today

All the items in these images are relatively easy to find-you may even have them in your garage, or a neighbor’s garage.  Try going to a farmers market, grocery store, or feed store.  Ask them if you can borrow or buy some of their used boxes and baskets that they display their fruit and veggies in.

Here is a list of props that are great to have in your store all year long:

  • Old Bikes
  • Ladders
  • Baskets
  • Wood Crates
  • Plaid Blankets
  • Burlap Bags
  • Thermos Bottles
  • Ice Chests
  • Wood cutting boards

Then add in some pumpkins or apples to complete the look!

LL apples

The Lizard Lounge made their fall entry display using pops of red and black color that catch your eye.

ryan store

Doug’s Sports in Hood River, Oregon used burlap as a great background to their window display.

pumpkin heads

I drove past this men’s suit store while I was in Chattanooga and I had to pull over to get a better look.  Bruce Baird & Co. did an awesome job with these straw and burlap men-so clever and well executed.

Time to Gather

Why not take your window display theme and turn it into an event.  Throw a party, offer a discount and have some prizes that play off your props.  Serve some apple themed cocktails and put a prize basket together with accessories from your store.  Engage your customers with some social media picture opportunities and ask them to post pictures with the best picture winning the basket.  Or maybe just do a drawing, but most importantly remember that fall is a season to spend time with your friends and family and have fun!

apple picking 5

http://www.sugarandcharmblog.com/2012/11/apple-picking-social-inspiration.html

apple picking 6

http://mynameisyeh.com/mynameisyeh/2014/9/an-apple-picking-party

Please share your fall inspiration with me at kmor...@hornytoad.com  and enjoy the season!

 

SECRET CONFESSION

Well it isn’t such a huge secret if you know me, but I’m obsessed with shopping at Goodwill.  Often I’m asked where I find so many great vintage props.  I stop into Goodwill about once a week and I find treasures just about every time I go.

My last trip I lucked out by finding all these paper umbrellas for only $7.99 each (they were $10.99 and I asked for a group discount).

buying umbrellas

I’m sure you pass a Salvation Army or Goodwill all the time and haven’t thought of shopping for props for your store, but you should try it!

Here are some tips:

1)      Go down ALL the aisles.  I found the umbrellas with the tools.

2)      Check the furniture section for old trunks or furniture that just needs a coat of paint or stain.

3)      I always find old hardbound books and cool frames that are great for merchandising.

4)      Check out the kids area for vintage games.

5)      Ask for a discount-anytime you shop vintage.

hanging umbrellas

The Lizard Lounge hung these umbrellas in their entry to create a very beautiful summer display.

umbrellas

The great thing about these props is that you can sell them for more than you purchased when the cost is so low. Customers often want to purchase these items for their own home and this allows us to keep interesting new props rotating throughout the store.

final view

Happy Prop Shopping!

Put Your Windows to Work

Feel like your windows are plain and boring? Have large windows that are hard to fill or windows that don’t get any attention? Maybe you should consider looking into window graphics. They aren’t just for your store name and hours anymore.  The windows you’re about to see show creative ways to reach out to your customer and make them pay attention to you.

‘Made You Look’ Window

Although these next two windows express complete opposite statements, you can’t resist looking inside. Curiosity really does kill the cat.

don't look image

http://twitpic.com/b5wwnb

look window

http://www.pinterest.com/pin/108227197268739721/

Express Yourself

Very simply describe everything you can offer your customers.  Cool fonts help as well.

description of store window

http://designspiration.net/popular/page/1/?marker=1952794888786

description of store window 2

http://internationalvisual.wordpress.com/page/3/

Stop and Smile Window

Using a well-selected quote like this one shoots straight to the heart and emotionally connects the dots between cooking and shopping in this store.

stop and smile window 2

http://www.pinterest.com/pin/108227197268604781/

How clever to take a window and make it so much more.  Although we don’t know what the name of the place is or what they are doing, we all would probably stop, point and look inside.

stop and smile window

http://tyraillustrations.blogspot.com/2011_08_01_archive.html

‘Hey You … Yeah You’ Window

This graphic tells you exactly who should shop here without any mannequins or product.  Think of it as another silent sales person.

customer focused window

http://www.pinterest.com/samsoneggleton/

Social Media Window

Shamelessly create a selfie opportunity like Hugo Boss did with this marketing campaign. What a clever and fun idea to have customers use your window to take pictures (and post your store on social media for free).

social media window

http://www.pinterest.com/pin/50665564529812912/

If you’re out and about and see a window graphic that makes you interested in going into the store then take a picture and send it to us! kmor...@hornytoad.com

Happy Window Shopping everyone!

It’s Elementary

As I was shopping the other day, I saw Free People’s logo and remembered making something like this in elementary school.  The crafts we did as children are not only easy (I mean, they are for kids), but they are also great resources for your displays all year long.  All it takes is a simple idea with the right materials to make a beautiful display.

free people sign

yarn circles

http://www.stylemepretty.com/gallery/picture/537275/

Embroidery hoops are a great tool for hanging in your window or above a table.  They come in many sizes, and these pictures show just a few ideas of what you can put inside them.  Endless possibilities!

embroidery hoops

http://imgfave.com/search/anthropologie

whole foods

Whole Foods Display

It doesn’t get much easier than making paper fans.  Using the right paper for your display is the key.  I love this J.Crew window that looks like they used magazine pages while highlighing a seasonal color pop!

jcrew fans

J.Crew Display

paper fans

http://www.pinterest.com/pin/105975397451179699/

Remember making ice pop stick cabins?  Maybe you just remember eating the ice pops?  This store made a great display stringing up several painted ice pop sticks.

popcicle cabin

http://www.alexramon.com/popsicle-stick-cabin/

Popsicle-Stick-Window-Display

http://www.studiodiy.com/2012/09/05/five-things-to-do-with-popsicle-sticks/

Using the right materials, such as vintage book paper, makes a string of paper airplanes so fun and interesting.  I love how the store below made a travel theme with these simple airplanes.

paper airplanes

http://trudeb.tumblr.com/post/9871656757

paper airplane travel

http://www.southernminn.com

If you have some kids craft ideas that can turn into a window display please share them with us @ kmor...@hornytoad.com

 

Anthropologie Windows: Inspiration and Education

Anthro butterflies 500px

Anyone in visual merchandising is aware of the lengths to which Anthropologie continues to go to create eye-catching and unique window displays. They are truly works of art that take time and planning to execute. Here is a great video showing the start-to-finish creation of Anthropologie’s Earth Day message window display.

Anthropologie: Metamorphosis – The Making of Our Earth Day Windows from Anthropologie on Vimeo.